(Written by Perry Norton for Electronic Musician Magazine)
Opportunities for voice-over (v/o) production have increased dramatically for project studios, mimicking the DIY paradigm shift that continues to rock the music industry. Increasingly, clients needing v/o talent and related audio services are bypassing bigger studios to hire more cost-efficient producers for everything from commercials to interactive voice response (IVR) systems.
There are basic but critical differences between music production and voice-over production. If you learn and implement elements that are unique to v/o clients and talent, however, v/o production can be a good way to augment your existing studio offerings and bring home a bigger piece of the audio-production pie.